In recent times the 'conscious uncoupling' of products in the technology sector has become a trend, with Google splitting its Drive apps into Sheets, Slides and Docs, Facebook separating off its Messenger chat function and Foursquare dividing itself into two and creating Swarm.
But as tech/telco expert Benedict Evans of venture capital firm Andreessen Horowitz writes, the shift from aggregation to disaggregation is by no means an inevitable evolution of the consumer internet.
That's one reason why members of our angel investment network Wild Blue Cohort were so excited to hear of Plentific, a home buying website in the UK created by two former investment bankers Cem Savas and Emre Kazan; and we are delighted to announce the company as a first recipient of investment by one of our members.
Technology is at its best when it simplifies, connects and empowers our lives; and while websites like Estates Direct, Rentify and easyProperty (now fundraising through Crowdcube) make markets in component parts of the buying, selling or renting experience, Plentific disrupts the complexity of buying a home by enabling the total process.
That's interesting in many ways. For that which is bundled can be un-bundled. But also the experience of Plentific builds out through the context of mapping, at a time when maps feel like a great place to start for any evolutionary, interactive and informational relationship with the consumer online. Services like Google Maps, Baidu Maps and Citymapper are carrying more and more data and increasingly popular.
Wild Blue is delighted that one of our members has chosen to invest in Plentific. The UK has a large property and mortgage market. The value to users and fee potential of the business is strong. Plentific has clients in West London and residents in the area have fast growth technology experience that investing relationships like this consolidate and grow.
If you're a startup or growth enterprise interested in raising angel finance and you offer value to or have a link with West London, please contact Investment Director Deepali Nangia: email@example.com.
If you'd like to know more about Wild Blue, please contact David Barrie: firstname.lastname@example.org.